One where the basis of the TiVo technology was actually extracted from an other-worldly source—a UFO. Where unnamed forces within government and big-business are working to keep the ‘truth’ from the consumer. Meanwhile acting to position TiVo as a type of ‘white-hat’ corporate entity. One harboring a secretive network laboring to put forth important new ground-breaking technologies out into the marketplace. The false-history built to act as backdrop to the virals we produced, thereby lending credibility. Thus far we have ‘leaked’ two films on YouTube and ongoing blog-based efforts amongst the TiVo user communities online to generate buzz and fresh dialogue within targeted circles.