 |
Work
Startup
Project
Role
Strongpath
Ideation, Creative Direction, Design
Role
A small enterprise brand-build. Company fuses physical therapy, personal training, and yogic influences into individualized training programs for clients. Strongpath caters to a diverse client list ranging from pro-football players to soccer-moms. The need for branding to speak to a wide spectrum of potential, and existing patrons, was paramount.
These needs were fulfilled by focusing in on feedback from company founder in the form of a concept map. Key phrases that surfaced were strength, commitment, professionalism, and family. A green palette was set in stone at outset by client. The large ‘S’ element is an interpretation of a stained glass motif, and echoes a chalked grid on a playing field. Motion is indicated by the positioning and structure of the ‘S’. The form finds a solid visual footing atop the bold lowercase serif characters below.
All Rights Reserved © Ford Minton 2012
