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Work
Startup
Project
Role
Kwoon
Principal, Producer, Marketing, Art Director,Role
Designer, Chief-Cook & Bottle Washer
Kwoon is an episodic web-based comedy/martial-arts serial. I was responsible for all marketing efforts. The challenge was to define a brand from the ground up. Creating appropriate design assets, without taking a ‘kitsch’ direction was a balancing act. The target audience is the genre and tech savvy ‘ComiCon crowd’, so the brand had convey an ironic blend of ‘action-flick’ and ‘new media’.
Responsibilities included designing and generating all support materials—logo, slogans, styleguide, site design, posters, t-shirts, stickers, all manner of tradeshow signage, as well as various prop designs, art directing numerous photoshoots, and executing viral campaigns. This was a grass-roots project. The marketing efforts ranged from late night poster raids in Los Angeles and San Francisco, to media buys and placement within national magazines and creating booths for trade shows.
All Rights Reserved © Ford Minton 2012
