The timing was crucial, as the company was involved with procuring government contracts with the department of defense. Horus needed a fresh, strong, cohesive visual language—and messaging strategem. I provided a full brand overhaul. Deliverables included multiple logo directions, an updated naming convention, slogans, website wireframes, product integration models, and a streamlined ‘elevator’. The company lacked a viable design language in place when I was brought to the table—aside from discordant photography, basic website, and the branding seen to the right.